Creative Industries: concept “the new letter”

Screenshot_20180727_200010

2014

This was a college project done for the businesses Océ and BührmannUbbens.

Premise

In a time where the classic envelope and letter are dwindling in popularity, Océ and BührmannUbbens wanted to find new ways to innovate the written letter and to make snail mail a little more attractive to the public again.

Result

In a team of five people, we came up with a concept that allowed a letter to be supplemented by extra content that could be accessed digitally. Examples of this content would be videos, photos, gift cards and presents. This was the result of taking the angle that a letter is considered more classy and personal.

The concept ultimately wasn’t implemented, but it taught me a lot about research, concepting and ideation, as well as creating wireframes and prototypes and working in a team.

Concept pictures:

Prototype website for submitting data:

Leave a Reply

Your email address will not be published. Required fields are marked *